Wednesday, February 10, 2010

First things first

My apologies to the folks who occasionally drop by my blog.  It has been woefully neglected for a long time.  My only excuse is this:  our family has grown by one.  Already blessed with a magnificent son Gabriel, I can now boast of another.  Samuel Scott Kerr came on board February 4, 2010 at 7:29 p.m. ringing up 7lbs 2 oz on the scale.  His Mom is in awesome condition considering the rigours and challenges of another 9-month ordeal.  When Sam decided to show up though he wasted no time at all screaming his arrival only 1 hour after we'd arrived at the Oakville Trafalgar GH. 
So, here he is.  Yes, you can expect to hear much more about him in the coming weeks, months and indeed years.  
A generous nod to my son Gabriel as well who has so far welcomed Sammy with open arms.  We're not entirely sure though if he comprehends that Sammy is staying for the long term.  
Now, anyone know where I can get a great deal on hockey equipment?

Thursday, November 5, 2009

Tricks and treats

Fall in Ontario must be one of the most bittersweet seasons.  We get these glorious, sun-filled, colour-splashed days that make you wonder why on earth you'd want to live elsewhere.
Then we get the inestimable pleasure of watching our kids gather up all the loot on Hallowe'en.  This was Gabe's first such evening when he was aware of what was going on -- kind of.
A little nervous at first ("Hug Dada") he rapidly accommodated himself to the unique experience of near strangers and close friends oohing and cooing AND giving him stuff.
Mostly, he could care less about the stuff but the attention was great.  Although, he did really like that bag of chips he got from one of our neighbours.
Next year will be another great experience as Gabriel will be three, his little brother (God willin' and the river don't rise) will be nine months old so Gabriel can begin to show him the ropes as any older brother would do.
Tricks and treats.
Cool.

"Oh, BOY!"


We had our first snow flurry here about an hour ago.  Gabe and I were just leaving Whole Foods (spend way too much time and money there but that's for another day). 
The white stuff only fell for a few moments.
My initial reaction?
Oh dear god, here we go again.
Gabe's initial reaction?
"Oh BOY!"
"Snow, Dada!"
Turned my mood around in about a nano second.
Remember, Gabe just turned two at the end of September.  I wouldn't have expected him to remember snow at all.  Lord knows I try to put it out of my mind.  But there he was - proclaiming to all who would listen - "Snow, Dada!"
I might just need to change my perspective on those many things we adults react to with annoyance. 
It has always been my belief that a successful life revolves around retaining a child-like sense of wonder.
Thanks Gabe.
"Oh, BOY!  SNOW!"

Thursday, September 24, 2009

Proudly Canadian - wines & spirits







Am participating in the 30-day drink local wines (Ontario) challenge and on the journey have discovered a few real gems.  But not just wines.   There are two Canadian hard liquor products that really stand out as well.  OK.  One is really from the Ukraine but it is imported by a group here in Oakville and it represents the greatest value in the ultra-premium vodka category you can imagine.  Slava is the product and I encourage you to check it out for a few reasons:  they're running a very clever promotion right now; the product is excellent; the packaging is smart and plays a major role in keeping the pricing reasonable ($28.00 at LCBO). http://www.slavavodka.com/
Staying on the hard liquour front, we all of us tend to think either of England or the Netherlands as the source of the best gins and granted there are many exceptional products from those countries and others.  What may surprise you is learning that one of the best I've ever enjoyed is the recently launched Victoria gin from British Columbia.  If you're someone who enjoys a flavourful gin - either in martini or mixed - this is a product well worth adding to your bar.  Probably best with minimum dilution from my perspective but either way it is a wonderfully surprise.  Winner of the Silver Medal in 2009 at the San Francisco World Spirits Competition is - a well-deserved honour. $49.95 at LCBO.  http://www.victoriaspirits.com/ 
So, turning to the wines, let me share my thoughts on three products with you.  Wine snob alert - I will not be employing all the flowery language used normally to describe wines - I wouldn't know a pencil shaving from a grapefruit.  I just really like these.
In the premium-priced, premium-experience white wine category my clear winner is the Daniel Lenko 2005 Signature Chardonnay.  While I'd love to have this as my everyday white a $39.95 price at LCBO forbids that but for special friends...buy it.  http://www.daniellenko.com/
In the red category, the 2007 Mottiar Pinot Noir from Malivoire is a delight.  Again, at $34.00 at LCBO this won't be your daily sipper, but a real treat.  A bit of advice, very good advice frankly, from Mr. Pinkus, is to let this beauty breathe for an hour or before pouring.  http://www.malivoirewineco.com/
Finally, for a very reasonably-priced high-enjoyment white you cannot and will not go wrong with the Chateau des Charmes estate bottled, barrel fermented 2007 Chardonnay.  Am I a bit biased?  They are a client so maybe but I cannot encourage you enough to experience this great product from an exceptional year.  $13.95 at LCBO.  http://www.chateaudescharmes.com/
AND...check out the new packaging.  Several months ago I wrote a piece on this blog about another wine company which recreated its packaging.  In the article titled "A sound only a dog can hear"  I wondered why they'd gone to such trouble to make so little and so irrelevant change.  The Bosc family at Chateau des Charmes are relaunching the entire line of products and have made enormous strides forward on several fronts.  New corporate identity.  Recategorized products.  Improved product differentiation at shelf. Vastly improved shelf presence.  And, if you check out the back label you'll notice a QR code.  To my knowledge Chateau des Charmes is the first winery in Canada and one of the first globally to introduce this new technology. 
Check it out and kudos to the Boscs for an excellent product and the courage to move forward.

Friday, September 11, 2009

What the hell just happened?

The phone rang about 6:00 a.m..  The call from Toronto awoke me in San Francisco.  The caller advised me to turn on CNN.  Frightening events were taking place in New York City.

Later that same day, I took this photo from my hotel room in the heart of San Francisco.  What an odd sensation it was to be in one of the great cities of the world and walking streets that were virtually deserted.

So what's happened since 9/11?  What progress have we made in this world?

Estimates on civilian deaths in Afghanistan since the launch of "Operation Enduring Freedom"  range from 12,000 to 30,000.

Coalition forces losses are clearly tracked more accurately.  The cynical would suggest that's because they somehow matter more.  However, one hesitates to suggest that. 
Regardless, in the 8 years since that gruesome day in Manhattan, Pennsylvania and Washington, more than 16,000 to 35,000 people are dead.  No matter how you spin it, slice it, dice it and analyze it this is a tragedy on all fronts.
As I wrote...what happens now?  I'm reading a wonderful and inspiring book right now.  Three Cups of Tea by Greg Mortenson and  David Oliver Relin.  As the dust jacket reads, it is the "astonishing, uplifting story of a real-life Indiana Jones and his remarkable humanitarian campaign in the Taliban's back yard. In 1993, a mountaineer named Greg Mortenson drifted into an impoverished Pakistan village in the Karakoram mountains after a failed attempt to climb K2.  Moved by the inhabitants' kindness, he promised to return and build a school.  Three Cups of Tea is the story of that promise and its extraordinary outcome.  Over the next decade Mortenson built not just one but fifty-five schools - especially for girls - in the forbidding terrain that gave birth to the Taliban."  So, hyperbole aside, it really is a very worthwhile story and I thought I might share just a few passages on this day.
"From his window seat in the mostly empty first-class cabin of the flight from Peshawar to Ryhiadh, where stewards had smilingly instructed Mortenson to sit, he saw the sky over Afghanistan pulsing with deadly light.
Steady turbulence announced they had left the land and were now over the awaters of the Arabian Sea.  Across the aisle, Mortenson saw a bearded man in a black turban staring out the window through a high-powered pair of binoculars.  When the lights of ships at sea appeared below them, he spoke animatedly to the turbaned man next to him.  And pulling a satellite phone out of the pocket of his shalwar kazim, this man rushed to the bathroom, presumably to place a call.
"Down there in the dark," Mortenson says, "was the most technologically sophisticated navy strike force in the world, launching fighters and cruise missiles into Afghanistan.  I didn't have much sympathy for the Taliban, and I didn't have any for Al Qaeda, but I had to admit that what they were doing was brilliant.  Without satellites, without an air force, with even their primitive radar knocked out, they were ingenious enough to use plain old commercial flights to keep track of the Fifth Fleet's positions.  I realized that if we were counting on military technology alone to win the war on terror, we had a lot of lessons to learn."
Further on he writes:
"I'm no military expert," Mortenson said. "And these figures might not be exactly right.  But as best I can tell, we've launched 114 Tomahawk cruise missiles into Afghanistan so far.  Now take the cost of one of those missiles tipped with a Raytheon guidance system, which I think is about $840,000.  For that much money, you could build dozens of schools that could provide tens of thousands of students with a balanced nonextremist education over the course of a generation.  Which do you think will make us more secure?"
As my son Gabriel heads off to his first day of school next week, I think of how much we take for granted here and how little we understand that while agression is sometimes required that providing opportunities for people to share their beliefs in mutual respectful conditions could do so very much to heal the wounds of 9/11.

Tuesday, September 1, 2009

Storytelling - interesting insight from Fast Company

In my copywriting, branding and communications consulting my aim is to tell stories.  Frankly, that's how I describe my work to others.  I am a storyteller.
Hence I found this little piece from Fast Company of interest.

FC Expert Blog



Barack Obama Is Tapping Into Your Brain


BY FC Expert Blogger Kaihan Krippendorff Thu Aug 27, 2009 at 2:15 PM


This blog is written by a member of our expert blogging community and expresses that expert's views alone.










The best communicators are the ones who can create and share a strong narrative story. The best novels are the ones with the most interesting plot and the best speeches are the ones that arouse an emotional response from a crowd.


Last week I introduced Dr. Marco Iacoboni, neurologist and neuroscientist at the Brain Research Institute at the University of California, Los Angeles. Iacoboni is a leading authority on “mirror neurons,” and after our interview, I realized that people relate to stories because it is part of their evolutionary makeup. Stories cause our mirror neurons to fire at similar experiences, helping us remember and relate.


When humans first started to communicate with each other, they did so by sharing stories. They kept their history and traditions alive by spinning a tale to connect a sequence of events. Because this has been going on for so long, there is something instinctive in our brains that makes us attuned to narratives and stories.


Stories are how we learn. As Iacoboni explains, “Early on in life we learn a lot of things through stories. As a child, you listen to your parents and teachers and you learn lessons from their stories about right and wrong. When you go to bed, you are told stories. There is something almost primal about our evolution and development that leads us back to listening to stories.”


So to be a great communicator, a person needs to understand the importance of using narratives. To get people excited about a new idea or thought, he or she needs to be a great storyteller.


This is why Barack Obama had so much success during his 2008 campaign for president. He was able to create a narrative that touched the hearts of many Americans, and he was able to connect people on a deeper level than conservative and liberal. Obama was able to use people’s mirror neurons to naturally and automatically empathize with him. That ability points us to an interesting behavior that relates narratives and mirror neurons.


Mirror neurons reveal why narratives are so powerful


Iacoboni conducted an experiment in which he showed people pictures that morphed together an image of themselves and one of their friends. Some pictures were more like the observer and some more like their friends. Then Iacoboni measured mirror neuron activity when observers looked at the pictures. He found that when the picture looked more like the observer, the observer’s mirror neurons fired more strongly.


In other words, the more someone sees himself or herself in the picture, the more his or her mirror neurons fire. The more people see themselves in you, the more they relate to you. They think, “This person is like me,” and since most of us like ourselves, they think, “I like this person. “


Highly influential people tell stories that spark mirror neurons in others by opening their stories with images, people, sounds, smells and feelings that others recognize and can relate to. As Iacoboni says, “Innovators create stories that others want to be part of.”


Obama created a story of solidarity, or hope, that many Americans got behind. His narrative sparked millions of mirror neurons when he said, “There's not a liberal America and a conservative America; there's the United States of America. There's not a black America and white America and Latino America and Asian America; there's the United States of America.” Obama tapped into the empathy of his constituents because he was able to build an idea that people could see, touch and feel.


Ask yourself the questions below to see how you can use a narrative within your company to get your employees and customers excited and focused.


1. Does my company have a story? Where did we come from and how did we get here?


2. Can I craft my company narrative in a way that other people can relate to?


3. Can reliving my company narrative on a daily basis make my business stronger and more focused?