A writer needs three qualities: creativity, originality, clarity and a good short term memory.
Resist the temptation to roll up the trouser-legs of convention, cast off the shoes and socks of good taste, and dip your toes refreshingly into the cool, flowing waters of fanciful analogy.
If there’s a word on the tip of your tongue that you can’t quite pin down, use a cinnamon.
Mixed metaphors can kill two birds without a paddle.
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