First, to the magnificent creative team at Fish out of Water Design with whom I have had the privilege of working on numerous projects. Leading the Fishes are the partners Charlene Codner, Creative Fish and Rebecca Hamilton, Client Service Fish. The link to their firm is on this blog.
Second, to the courageous team at Château des Charmes who last year embarked on the sometimes nerve-wracking exercise of brand reinvention. Paul and Michele Bosc realized a need to expand the appeal of their fine product to a broader audience and further recognized that this would require a complete revamping of their brand, packaging and approach to the market. And, in the spirit of true innovation, Michele also introduced the first QR code on wine in North America.
It was my privilege to assist in brand development and to work with the Fishes and the Boscs to bring this new approach to shelf.
I'm super proud of the effort and hope that it continues to produce the sales required to make Château des Charmes a great leader in wine innovations and exceptional quality product.
Meridian Credit Union
For the past several months it has been my privilege to work with the Marketing and Communications team at Meridian Credit Union. I've written about them before on this blog and related my great respect for the organization. They are a breath of fresh air in the financial services industry and through my opportunity to write SMILE, the regular Member newsletter and some other special editions, I have come to learn how well they're respected and valued by those for whom they work.
Above is an image of a special employee edition of SMILE published to communicate the refreshed Meridian brand. Below, is a edition of the Member SMILE featuring what I really very much enjoy - the Member interview.
Meridian is one of those rare companies, especially financial institutions, which attract brand evangelists.