Here's some information from a report produced by Oracle on retailing. If there's anyone out there who still believes their brand management and reputation are completely controlled and managed by the corporation, forget about it.
By 2010 Gen Y will outnumber Boomers - 96% of them have joined a social network
25% of search results for the world's top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products and brands
78% of consumers trust peer recommendations; only 14% trust advertisements
1 out of 8 couples married in the U.S. last year met via social media
If Facebook were a country it would be the world's 4th populous between the U.S. and Indonesia
The fastest growing segment on Facebook is 55-65 year-old females and more than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook daily
80% of Twitter usage is outside of Twitter - people update anywhere, anytime - image what that means for bad customer experiences
The #2 largest search engine in the world is YouTube
There are over 200,000,000 Blogs
More to come on this blog about recent service experiences related to our house move and renovation. And, yes, names will be named. And, yes, brands will be lauded and other will be slagged. And, no, there's not a thing that the companies themselves can do about it 'cause that horse has already left the barn.